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The web page has the following on the site, "When can we help? Alan Thrum Financial Services Pty Ltd." I saw that the web page also said " Thank you for visiting the site of Alan Thrum Financial Services Pty Ltd." They also said " We are in the business of financial planning. As a financial planner, I am committed to helping." The meta header had Alan Thrum Financial Services Pty Ltd as the first optimized keyword. This keyword is followed by Financial adviser, Wealth Management, and Financial advisory services which isn't as urgent as Alan Thrum Financial Services Pty Ltd. The other words alanthrum.amp.com.au uses is Professional Wealth Management. Financial advice is included and might not be viewed by web engines.